Our solutions
brand development,
Strategy & positioning
The art of shaping and positioning a brand requires ingenuity, creativity and strategic thinking. Our expertise lies in creating unique brand identities that are both authentic and market-appropriate. We develop tailor-made strategies that highlight your brand and generate a strong response from the target audience.
Our process begins with an in-depth analysis of your brand, your market and your target group. We use advanced market analysis techniques to identify trends and identify opportunities. We then develop a positioning strategy that clearly communicates your core messages and brand values and effectively addresses your target group.
We carried out a comprehensive repositioning for a European technology company. After our consultation, the company was able to increase its brand awareness by 40%, thereby gaining a significant competitive advantage and expanding its market leadership.
Digital marketing strategy
The digital landscape is constantly changing, and successful marketing strategies must adapt to these changes. We offer comprehensive advice on digital marketing strategies that optimize your online presence and reach your target group through various digital channels.
Our approach combines data-driven analysis with creative content development. We identify the most effective channels and formats to engage your target audience and develop tailored digital campaigns aimed at engagement and conversions.
For a mid-sized retail company, we implemented an integrated digital marketing campaign focused on social media and targeted email marketing campaigns. The campaign resulted in an increase in online sales
30% within six months.
Customer relationship management (CRM)
Effective CRM is crucial for building and maintaining long-term customer relationships. Our consulting services help you optimize your CRM strategies to achieve stronger customer loyalty and improved customer satisfaction.
We start with a detailed analysis of your current customer relationships and identify areas for improvement. We then develop personalized communication strategies and implement CRM systems tailored to your specific needs.
Working with a financial services company, we completed a major CRM overhaul. This resulted in a 25 percent increase in customer retention and a significant increase in cross-selling activity.
Marketing Efficiency & -effectiveness
In a highly competitive environment, it is essential that every marketing investment has maximum impact. Our marketing efficiency and effectiveness services aim to optimize your marketing efforts and maximize ROI.
We analyze your current marketing activities, identify inefficiencies and develop tailored solutions that support your marketing goals. We focus on data-driven decisions and continuous improvement processes.
For an international consumer goods company, we increased marketing ROI by 50% by reallocating the marketing budget and introducing targeted campaigns.
Digital transformation
Digital transformation is a fundamental change that affects all aspects of a company. Our consulting services help companies introduce digital technologies and processes to increase efficiency, customer interaction and innovation.
Our approach includes assessing your current digital landscape, identifying key areas for digital improvement, and implementing strategies that enable comprehensive digital integration.
Thanks to our advice, a manufacturer in the automotive industry experienced a successful digital transformation that resulted in...
This resulted in a 30 percent increase in production efficiency and a significant improvement in customer satisfaction.
Data Driven Marketing
In a data-driven marketing world, it is crucial to gain insights that enable informed decisions. We offer expertise in using data to develop more precise and effective marketing strategies.
Our method is based on collecting and analyzing large amounts of data to gain deep insights into customer behavior and market trends. We use these insights to develop tailored marketing campaigns tailored to the specific needs of your target audience.
After our consultation, one online retailer saw a 35% increase in sales by implementing data-driven personalization strategies in their marketing campaigns.
Customer Centricity
Customer focus is at the heart of every successful company. We support you in designing your business strategies and processes so that they focus on the customer and meet their needs.
Our approach includes analyzing the entire customer journey, identifying touchpoints and developing strategies that create a positive and consistent customer experience.
By redesigning the customer journey in a telecommunications company, we were able to increase customer satisfaction by 20% and significantly reduce customer churn rates.
Operational excellence is the key to increasing efficiency and improving competitiveness. We offer consulting services to optimize your business processes and achieve a high level of performance.
We focus on analyzing and optimizing your operations, implementing lean management practices, and fostering a culture of continuous improvement.
One manufacturing company experienced a 25% increase in overall efficiency through our support in optimizing their operations and adopting best practices.
Data Driven Marketing
Ein effizienter und zukunftsorientierter Tech-Stack ist entscheidend, um im digitalen Zeitalter wettbewerbsfähig zu bleiben.
Bei Vision & Focus unterstützen wir Sie dabei, die richtigen Technologien für Ihre spezifischen Anforderungen zu identifizieren und einen maßgeschneiderten Tech-Stack aufzubauen, der Ihr Marketing auf das nächste Level hebt.
Unser Fokus liegt dabei auf der Integration modernster Tools und Plattformen – von Automatisierung und Datenanalyse bis hin zu CRM-Systemen und personalisierten Content-Management-Lösungen. Wir beraten Sie nicht nur bei der Auswahl der passenden Technologien, sondern begleiten Sie auch durch den gesamten Implementierungsprozess, um sicherzustellen, dass Ihr Unternehmen von Anfang an von einem optimierten, zukunftssicheren Tech-Stack profitiert.
Beratung & Aufbau eines modernen Tech-Stacks
Operational excellence
Alle unsere Leistungen sind darauf ausgelegt, speziell auf die individuellen Bedürfnisse und Ziele Ihres Unternehmens zugeschnitten zu sein. Ob es sich um ein Startup oder ein etabliertes Unternehmen handelt –
wir entwickeln flexible und innovative Lösungen, die messbare Erfolge liefern. Dank unserer globalen Reichweite können wir Unternehmen sowohl auf regionaler als auch auf internationaler Ebene unterstützen.