Our solutions
The art of shaping and positioning a brand requires ingenuity, creativity and strategic thinking. Our expertise lies in creating unique brand identities that are both authentic and market-appropriate. We develop tailor-made strategies that highlight your brand and generate a strong response from the target audience.
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Our process begins with an in-depth analysis of your brand, your market and your target group. We use advanced market analysis techniques to identify trends and identify opportunities. We then develop a positioning strategy that clearly communicates your core messages and brand values and effectively addresses your target group.
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We carried out a comprehensive repositioning for a European technology company. After our consultation, the company was able to increase its brand awareness by 40%, thereby gaining a significant competitive advantage and expanding its market leadership.
Digital marketing strategy
The digital landscape is constantly changing, and successful marketing strategies must adapt to these changes. We offer comprehensive advice on digital marketing strategies that optimize your online presence and reach your target group through various digital channels.
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Our approach combines data-driven analysis with creative content development. We identify the most effective channels and formats to engage your target audience and develop tailored digital campaigns aimed at engagement and conversions.
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For a mid-sized retail company, we implemented an integrated digital marketing campaign focused on social media and targeted email marketing campaigns. The campaign resulted in an increase in online sales
30% within six months.
Customer relationship management (CRM)
Effective CRM is crucial for building and maintaining long-term customer relationships. Our consulting services help you optimize your CRM strategies to achieve stronger customer loyalty and improved customer satisfaction.
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We start with a detailed analysis of your current customer relationships and identify areas for improvement. We then develop personalized communication strategies and implement CRM systems tailored to your specific needs.
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Working with a financial services company, we completed a major CRM overhaul. This resulted in a 25 percent increase in customer retention and a significant increase in cross-selling activity.
Marketing Efficiency & -effectiveness
In a highly competitive environment, it is essential that every marketing investment has maximum impact. Our marketing efficiency and effectiveness services aim to optimize your marketing efforts and maximize ROI.
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We analyze your current marketing activities, identify inefficiencies and develop tailored solutions that support your marketing goals. We focus on data-driven decisions and continuous improvement processes.
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For an international consumer goods company, we increased marketing ROI by 50% by reallocating the marketing budget and introducing targeted campaigns.
Transport & Touristik
Deutsche Bahn - DB Fernverkehr AG
DerTour - DER Touristik Deutschland GmbH
Turkish Airlines - Türk Hava Yolları A.Åž.
Lufthansa - AG
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